Delhi Metro | DMRC pulled up for deceptive co-branding of its station
New Delhi: The Delhi Metro Rail Corporation (DMRC) faced High Court ire for deceptively co-branding station located opposite Indian Institute of Technology (IIT). HC has directed DMRC to put a disclaimer notice for Delhi Metro station named FIIT-JEE. This comes as the coaching institute is not connected to IIT any which way. DMRC was pulled by HC for maligning IIT’s name as it does not promote any coaching class. HC was hearing a complaint filed by IIT against DMRC and sough direction on not using its name in conjunction with that of FIIT-JEE. The station situated opposite IIT premise bears the name FIIT-JEE which tarnishes the image of foremost engineering institute of the country. Disposing the petition,Justice Vibhu Bakhru has asked DMRC to put a disclaimer indicating that FIIT-JEE is no way associated with IIT. The HC also directed that the font as well as size of the disclaimer be similar to those used in FIIT-JEE. During the hearing DMRC was also asked as to why a disclaim...