Amadeus research reveals astounding diversity amongst Asia Pacific travellers
Singapore: Asia Pacific today sits at the heart of the global travel industry. It’s already the world’s largest travel market, even though the vast majority of its population have never crossed their country’s borders. Consider that in China, the world’s leading outbound market, less than 9% of its population owns a passport [1] . This makes the Asia Pacific traveller a force to be reckoned with – one that presents the greatest opportunity for the travel industry, but also many challenges. According to Albert Pozo, President of Amadeus Asia Pacific , “Travellers are the bedrock of travel, and there is no traveller today quite as important as the Asia Pacific traveller. Yet the irony is that even as we talk about the ‘Asia Pacific traveller’ – it doesn’t exist. The diversity we see across nationalities, gender and generation in this region is astounding. More than that, our research has showed us that the preference...