Bangalore Metro | Ads to be placed inside six-coach trains by BMRCL
Bangalore: Bangalore Metro Rail Corporation Ltd (BMRCL) is toying with the idea of placing ads within the trains. The aim is to increase non-operational revenue that will help in support other functions. The ads would be places outside the coaches; instead they will be within the coaches. BMRCL feels that they would not be placing ads on the exteriors as it will shadow the identity of the services offered by metro. They will display advertisement inside the six-coach metro coaches. Chief public relations officer of BMRCL, UA Vasanth Rao shared that it would not be a good idea to place ads in three-car train. The coaches are congested and commuters might not see the ad. Once six-car train coaches start to ply on the network, ridership will increase wherein they will get better ad rates. Currently, BMRCL has only one six-car train with 49 three-car trains getting additional coaches. This will happen once Bharat Earth Movers Ltd (BEML) delivers them by June 2019. Rao also said that they...